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4 Crucial Google Analytics Settings for a New Website

Posted on Monday, July 17th, 2017 at 11:04 am

Keeping a close eye on analytics is important for any website. It’s especially crucial when you’re launching a brand-new web presence, though, because both problems and opportunities need to be identified quickly.

Before you can get useful statistics from Google Analytics, though, you have to make sure a few important settings are in place. Otherwise, the data you get could be very skewed – and the conclusions you come away with might not be the right ones. Read more…


How to Turn Longer Content Into Longer Site Visits

Posted on Monday, June 19th, 2017 at 9:29 am

In the last few years, content marketers that used to love 300 word articles are starting to embrace the trend towards longer pieces of content.

There are a lot of reasons for this trend. For one thing, Google seems to prioritize longer items within its organic search results, deeming them to not only have more searchable phrases but also greater authority. And at the same time, longer content posts can attract more comments and engagement, which further increase the value and act as search signals in their own right. Read more…


The Art of Separating Yourself From Competitors

Posted on Tuesday, May 23rd, 2017 at 11:00 am

Much has been made of the fact that a business can reach out to virtually anyone in the digital age. You can cultivate customers down the street, or market your business to a niche audience across the globe. It’s entirely up to you. Read more…


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