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How to Un-Furlough Your Business Website

Posted on Tuesday, June 16th, 2020 at 2:48 pm

As a result of the Covid pandemic, thousands of businesses were forced to suddenly grind to a halt. With revenue drying up and stay-at-home orders in place, many companies simply haven’t had a way to keep moving forward. Read more…


Preparing Your Business for the Coronavirus Recovery

Posted on Tuesday, May 5th, 2020 at 5:00 pm

Here in Chicago, we know what it’s like to look out on a dreary, frigid morning and feel like the Sun won’t ever come out again. However, warmer weather is always closer than it feels.

We think that’s an apt analogy for looking at the state of the economy in the midst of the Coronavirus pandemic. Things are tough out there, but an economic recovery may be set to arrive sooner than most of us imagine. In fact, the same economists who recognize that we are in the midst of a steep recession at the moment are advising the world that business might be on the upswing again within the next few months. Read more…


How COVID-19 is Affecting Online Marketing

Posted on Tuesday, April 14th, 2020 at 6:05 pm

You don’t need us to tell you that the current coronavirus (COVID-19) pandemic is changing everything about day-to-day life. What you might not have realized, though, is that the world of online marketing is being affected in a number of ways. Even more significantly, some of those changes might end up being permanent. Read more…


7 Ways to Adjust Your Web Strategy During the Coronavirus Pandemic

Posted on Monday, March 16th, 2020 at 12:30 pm

As the reality of the coronavirus epidemic comes into focus, business owners and professionals are realizing that they don’t just have to worry about themselves and their loved ones, but also their organizations. So, while consulting your web design team might not seem like a top priority right now, it’s something you should definitely consider. Read more…


Website Design for Professional Service Companies

Posted on Tuesday, February 25th, 2020 at 2:01 pm

Professional service companies face website design and branding challenges. How do you creatively differentiate your firm in a market that’s potentially regulated and sometimes confined by conservative expectations? Do you need a new website for your professional services firm or practice? If so, you might be wondering how you can stand out from your competitors and attract the clients or investors you are looking for. Read more…


What Does A Great Landing Page Look Like?

Posted on Thursday, January 23rd, 2020 at 9:47 am

The average business website is going to contain many different types of pages. You’ll have a homepage that summarizes your company and directs visitors to various topics or resources. You may have product or service pages that tell customers about what you have to offer. You could additionally have an about us page, employee bios, pages related to policies and events, and so on. Read more…


4 Reasons to Incorporate Interactive Media in Your Website

Posted on Friday, January 3rd, 2020 at 11:01 am

Are you satisfied with having an average business website, or do you wish yours was something special that could help you stand out in the minds of new customers and clients? Read more…


How to Write and Use Testimonials

Posted on Friday, December 6th, 2019 at 2:48 pm

Almost every business website features at least a few customer testimonials, but most probably aren’t having much of an impact. In theory, there shouldn’t be anything as valuable as the social proof that comes from seeing kind words, endorsements, and case studies from happy clients. The way most are written and structured, though, makes them very ineffective. Read more…


Using Web Design to Boost Visitor Value: 7 Proven Tips to Follow

Posted on Thursday, November 14th, 2019 at 2:11 pm

Although it can be easy to forget, the first job of your business website isn’t to look good – it’s to attract visits and help you win new customers or sales opportunities. That’s why, when designing a new site or looking for design and development improvements to an existing web presence, we think in terms of visitor value. Read more…


How to Promote an Event Online

Posted on Wednesday, October 23rd, 2019 at 10:56 am

Anyone who has ever plan to major event – like a fundraiser, expo, or other big occasion – knows it can be a process filled with unexpected speed bumps and headaches. From finding venues and arranging permits to coordinating caterers, running sound checks, and dozens of other details, event planning can become a logistical labyrinth. Read more…


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