Myth #4: Every Website Should Be Unique and Edgy
Posted on Friday, March 15th, 2024 at 4:05 pm
A few years ago, a startling statistic started to make its way around the internet. It says, essentially, that the average first-time visitor to a website will leave after just three seconds if they aren’t impressed. This number has been floating around in lots of places, but we’ll credit Forbes for having the most popular reference.
Before we move on, let’s start by saying that the three-seconds statistic is entirely believable to us. In fact, in a world with 5G and broadband connections all over the place, things might be moving even faster.
Unfortunately, we think a lot of business professionals and marketers have taken the wrong message from that figure, not to mention all the other studies that have given similar results. That’s because a kind of conventional wisdom has risen from it. Basically, it states that your website has to stand out, with its unique design and function, in order to keep potential customers on the page. Read more…
Myth #3: Good Web Design Is All About Ecommerce and Selling
Posted on Thursday, December 28th, 2023 at 9:47 am
Talk to enough business owners about web design and you will almost inevitably run into this myth. It’s a particularly difficult one to get past because it has two parts that seem like they would logically go together:
- First, that you should profit from your business website because it’s a business tool (true).
- And second, that the best, or only, way to generate a profit online is to sell products (not necessarily).
So, while you definitely should be thinking about the return on investment you’ll be getting from your business website, we don’t want you to fall into the trap of thinking that it has to come directly from online sales. It might, but there are other ways to come out ahead. Read more…
Myth #2: Looks Are Everything in Web Design
Posted on Monday, October 30th, 2023 at 11:26 am
Wait, didn’t we already cover the myth that aesthetics are everything when it comes to getting a new website? It turns out there are two sides to this particular misconception. Or maybe it’s better to say that it trips up professionals in two different ways. The first is to get them to overlook the power of content. And the second is getting them to ignore web programming, development, and functionality because these things are harder to see. Read more…
Myth #1: Web Design Is All About Aesthetics
Posted on Friday, October 6th, 2023 at 12:50 pm
Let’s get started with the biggest web design myth of them all: that it’s about web design. That term has been something of a misnomer for years. And in 2023 it’s especially outdated. The phrase web design persists as a phrase because business owners accept it as shorthand for “building a website.” But it puts an unfair emphasis on the visual aspects of the process. Read more…
Web Design Myths and the 12 Truths Every Organization Needs to Know
Posted on Friday, October 6th, 2023 at 12:30 pm
When it comes to website design, the business world is filled with myths, misunderstandings, and misconceptions. We know because we hear them all the time. In fact, when we think about some of the things entrepreneurs and executives say to us, we can’t help but wonder about the bad information they must be passing back and forth among each other every week. Read more…
How to Build the Perfect B2B Website
Posted on Wednesday, August 16th, 2023 at 4:14 pm
In the world of web design and digital marketing, Business to Business (B2B) website products and services tend to be bigger and match up to a very specific kind of customer. That means it’s crucial to get the design and messaging elements just right. Read more…
The Engineering Website Design Details You Can’t Afford to Miss
Posted on Wednesday, May 24th, 2023 at 11:53 am
Here’s a riddle for you: if a great engineering firm is masterful at designing solutions and solving problems, but does a poor job of marketing their skills, how long will they stay in business? Read more…
Library Website Design by the Book
Posted on Monday, March 13th, 2023 at 3:07 pm
Times have changed for the modern library. More people are now going online to find what they once looked for among their community’s bookshelves. Most people read books and articles right from their computers, tablets, and smartphones. But that doesn’t render libraries obscure. To the contrary, by adapting to Internet branding and technology, libraries can remain a rich and reliable community resource that informs and educates an even greater audience. Read more…
Does Your Web Designer Understand Your Business?
Posted on Thursday, January 5th, 2023 at 11:56 am
It can be helpful for your creative team to have experience with your industry. That said, it’s far more important that they know all about your business. Read more…
7 of the Smartest Things Ever Said About Digital Marketing
Posted on Monday, November 21st, 2022 at 4:16 pm
Sometimes, new clients come to us looking for information on the hottest trends in web design, or search engine optimization hacks and secrets that will make them invincible on Google overnight. We do pay attention to the latest notes and ideas in digital marketing, of course, but we generally avoid building our reputation on gimmicks and quick fixes.
Helping businesses to double and triple in size is all about following philosophies rather than short-term tactics. We want our clients to be smarter than their competitors and look farther down the road than other business owners and marketing executives. Read more…
