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Visit SiteA full-service electrical construction and engineering firm with offices in Chicago, New York and New Jersey.
Promoting your business to another business (B2B) calls for a perfect balance of creativity and professional polish. When you reflect on your current marketing, what jumps out at you? How well does your brand separate you from competitors with non-distinct images?
Weblinx, Inc. specializes in web designs and online strategies for business to business marketing. We offer you the designers, writers and consultants who can help distinguish your brand and draw more customers to your B2B solution. Call 630-551-0334 x1 and tell us about your B2B web design goals.
A full-service electrical construction and engineering firm with offices in Chicago, New York and New Jersey.
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In the world of web design and digital marketing, Business to Business (B2B) websites are a fun and unique challenge. The products and services tend to be bigger and match up to a very specific kind of customer. That means it's crucial to get the design and messaging elements just right.
To give you a sense of what we mean - and how it can make or break your Internet marketing campaigns - here are four things that make a B2B website stand out:
There tends to be a lot of research in B2B selling situations. An interested customer might take days, weeks, or even months looking at your website before they ever call... or follow up on a salesperson's visit. Make it easy for them to find what they're looking for by having lots of information on your product and service pages.
You probably have two B2B decision-makers: the person who investigates your products and services, and the one who approves the purchase or writes the check. Make sure you have high-level information and summaries at the top of every page (for the ultimate decision-makers), while still giving details to the men and women doing the homework.
Having downloadable brochures, case studies, and manuals is a great idea. That's partly so customers can look through solutions on their own, but also because it gives your sales and customer service staff and easy set of resources they can point to.
Somewhere in your website should be detailed contact information for your sales, customer service, and billing department. Additionally, you might want to include a mailing address and human resources links, since posting these will cut down on unnecessary phone calls.
When you need the best B2B web design team, call Weblinx at 630-551-0334 x1 for a free consultation and website audit.