Weblinx, Incorporated

Service Contractors Web Design

No two service contracting businesses are the same. And so, it makes sense that each one is going to have a unique website. However, many years of experience in this industry – which has included building dozens of websites for roofers, electricians, plumbers, HVAC specialists, and other trade vendors – have taught us that the best share some common traits. They might not be built from the same blueprints, but they are created to a certain level of precision.

If you run a service contracting business, either on your own or as part of a team, you might be wondering what you can do to set yourself apart online. A Weblinx website gives your business its own special image while defining your key benefits and selling points.

Our Work

  • HVAC Web Design

    Air Dynamics Heating and Cooling

    Visit Site

    All of the team at Air Dynamics has one goal in mind, and that is to provide every client with an unparalleled service experience.

    Features: Responsive Web Design, WordPress CMS

  • Electrician Web Design

    Trinity Electrical Services

    Visit Site

    Trinity Electrical Services, an electrical contractor, based out of Oswego IL provides services for both residential and commercial projects.

    Features: Responsive Web Design, Blog

  • hvac web design

    Beery Heating & Cooling

    Visit Site

    As a family owned business since 1980 Beery's number one goal is to provide you with total satisfaction and peace of mind.

    Features: Responsive Web Design, WordPress

  • Plumbing Web Design

    Aquaduct Plumbing

    Visit Site

    Aquaduct Plumbing welcomes the opportunity to discuss plumbing for your home.

    Features: Responsive Web Design

  • Plumber Web Design

    RJ Kuhn, Inc.

    Visit Site

    RJ Kuhn, Inc. ensures that the plumbing, heating and cooling in your home or business is working without worries.

    Features: Web Design

  • Web Design

    U.S. Exterior

    Visit Site

    U.S. Exterior is a knowledgeable and reliable source for building repair and maintenance.

    Features: Responsive Web Design, WordPress CMS

  • Home Exterior Repair Web Design

    Ace GC Exteriors

    Visit Site

    Ace GC Exteriors, provides reliable roofing, siding, gutters, interior & exterior construction service.

    Features: Responsive Web Design, WordPress, Video

  • Roofing Company Web Design

    M. Pierce Roofing

    Visit Site

    M. Pierce Roofing provides outstanding, high end commercial and residential roofing as well as restoration services.

    Features: Responsive Web Design, Target Marketing Pages

The Best Service Contractor Websites

Traditionally, service contractors have gotten by on word-of-mouth advertising and local print placements. But that's been changing over the last decade, as more and more customers are turning to the web to find vendors, recommendations, and online reviews.

The net result is that a great service contractor website can be a big boost to your business... and that it's easy to fall behind the competition if your online presence isn't as sharp as it should be.

Let’s look at some of the things that make your website stand out...

A Clear First Impression

When a potential customer first visits your service contractor website, two things need to happen. The first is that they have to get an almost instant sense of what you do. If you are all about roofing for residential properties on the western end of Chicago (as an example), that needs to come through in your text and images. Don’t make people hunt around to figure out how you can help them. Make it as clear as possible.

The second thing that needs to happen is the potential customer needs to be impressed with your business and professionalism. That means bright, clear photos, a clean layout that makes use of white space, and copywriting that is free from typos and grammatical errors.

Those are the basics of your web messaging. If you can manage to tell a story on top of that – by sharing that you are a family-owned company, community institution, etc. – then it’s even better.

The worst thing your new website can be is confusing. Don’t leave any ambiguity about what you do, who you serve, or what your capabilities are like. The internet allows you to reach a lot of people very easily. However, it also leaves you in a place where your competitors are only a mouse click away. To keep your customers from leaving, you want to ensure they understand exactly what your business stands for.

Pages That Are Easy to Navigate

We have already mentioned the importance of showing customers exactly what you do so they won’t become confused or frustrated and leave your pages. That’s great advice for generating first impressions, but it also applies to your navigation structure.

Even a small service contractor might have several areas of specialty. You could have multiple locations, work with a host of different brands, or simply have different service packages that apply to residential, commercial, and industrial customers.

Don’t make it difficult for someone who is visiting your website for the first time to find their way toward the products or services that best suit their needs. Create menus, search bars, and other tools that allow them to find the information that applies to them within seconds. Remember that every obstacle on this path could cost you phone calls, appointments, and (ultimately) dollars in your business.

By the way, this is especially true when it comes to your company’s contact information. When someone needs a plumber or locksmith, they tend to want to reach someone urgently. Service contractors who hide away their phone numbers, hours of operation, and other contact details run the risk of losing out.

It’s good advice for any business to be easy to reach, but it’s particularly crucial for service contracting providers. Make sure your phone number, address, and other details are prominently displayed within each page on your website.

Plenty of Trust Indicators

In the web design and online marketing industry we often refer to “trust indicators.” These are items on your website (usually visuals) that show potential customers that it’s safe to do business with you. They tend to be important because we’ve been conditioned to be skeptical of the marketing claims we see, particularly if they are found on the internet.

What do trust indicators look like for service contractors? Some of the most common would include industry certifications and Better Business Bureau membership seals. You could also show that you’ve been in business for a long time, that you have an extremely high customer service rating, or that you’ve amassed thousands of positive reviews.

In some instances, pictures of your physical location could be trust indicators, as could photos of your employees. Even in the digital age, a friendly face goes a long way toward building comfort and rapport. Think about upgrading your photos and other visuals to come across as being more approachable for customers.

Increasingly, service contractors are also advertising the fact that they or their employees have passed rigorous background checks. This makes a lot of sense, particularly when you consider that a plumber, electrician, etc., might be working in a customer’s home and around their family or possessions.

Essentially, anything you can put on your website that shows others that you do good work and aren’t dangerous is going to be good for your bottom line.

Lots of Success Stories

Speaking of trust, potential customers won’t necessarily pay attention to what you have to say about your work. What they will key in on, though, is what other previous customers say about your pricing and service.

It can be difficult for new service contractors to gather testimonials and positive reviews quickly. But if you’ve been in business for a while, you should make the most of that fact. In addition to having the people you serve say good things about you on Facebook, Google business, and other platforms like Yelp, you should also see if you can get them to include some comments you could put on your website. In fact, you may even request video testimonials, which are more powerful than video or text.

Depending on the type of work you do, you may also wish to include case studies, portfolios, or even before-and-after photos. These can help customers understand the quality and value you provide and feel safer in hiring you to do a job for them.

It’s unfortunate, but service contractors often get a bad reputation for being unable or unwilling to finish jobs or follow through on their promises. The more success stories you have on your website, the easier it will be for you to break through those perceptions. And, as an added bonus, asking customers for testimonials gets them thinking about all that you’ve done for them. That, in turn, can lead them to send more referrals your way.

No matter how you look at it, collecting positive testimonials and images that show off your work is a good online marketing practice. It will certainly make the task of building your service contractor website easier.

A Simple Sales Funnel

Often, we talk about sales funnels in the online marketing industry as complicated and intricate systems that need to be built and tested over the course of years. In this context, though, we simply mean that you should have some way that you can expect your website to generate revenue for your company.

For an easy example, your goal might be to have someone find your Google business listing, visit your website, and then decide to call you. That’s a simple sales funnel, and one that is likely to be effective. Ask yourself what you could do to make it more reliable and profitable. You might come up with answers like: add more photos to the company’s social profiles, make our phone number easier to find, or offer a free consultation.

Over time, you’ll want to test these methods and ideas frequently. In other words, your sales funnel should always be getting better. What matters when you launch your service contractor website, though, is that you simply have a plan in place. Frequently, service providers will put a website up and hope for the best. They may or may not see improvement in their bottom line, but why leave things to chance?

Work with your web designer from the beginning to think about the various ways you could use your web presence to reach more people and generate more revenue. Those ideas might change or evolve over time, but you’ll see much bigger results if you begin with a starting plan that makes good business sense.

Is It Time to Renovate Your Service Contractor Website?

Word-of-mouth advertising, customer referrals, and other old-school tactics like flyers can help you grow your service contracting business. But if you want to see big results in the digital age, then you need a strong web presence.

Luckily, getting one doesn’t have to be expensive or time-consuming, and you don’t need to make online marketing the first thing you think about every day. Instead, you just need a trusted vendor who can help you maximize your budget and schedule. That’s where the proven team at Weblinx comes in. Contact us today to schedule a free consultation and learn more about what we can do to help your company grow!

Select Your Industry