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Was Your Public Library Website Built to Withstand Covid-19?

Posted on Thursday, February 4th, 2021 at 12:41 pm

Somewhere in your public library is at least one collection of the famous story “The Three Little Pigs.” You remember the old fable – the one with the piglets who build their homes from straw, wood, and brick – because it’s a tale about preparation that has been passed down through the ages.

Not only is that a literary tradition for children, but it’s also a good segue into the topic of web design for public libraries. Why? Because many decision makers didn’t have the forethought to upgrade their websites in anticipation of a disruptive event like the pandemic we are currently working through. They figured they would put off the improvements they knew were needed until a better time… right up until the moment it seemed to be too late. Read more…

What Would Your 100 Day Internet Marketing Plan Look Like?

Posted on Thursday, January 7th, 2021 at 1:47 pm

New presidents are traditionally judged by the amount of progress they have made in their first 100 days. The idea is simple: an incoming administration likely has a big agenda they would like to promote, and voters like to see them get off to a flying start. Read more…

How Important is Industry Experience for Creative Firms?

Posted on Friday, December 18th, 2020 at 11:09 am

One of the great debates in the marketing industry – which includes web design, branding, and other related disciplines – comes down to whether industry experience matters for creative firms.

On the one hand, you have some teams that specialize in certain types of projects. For example, certain agencies focus on serving legal firms or financial services providers. And on the other hand, you have marketing firms whose expertise is in generating leads and sales, which could understandably be said to matter for any kind of company. Read more…

How to Save Money on Web Design Without Sacrificing ROI

Posted on Friday, November 13th, 2020 at 4:53 pm

Savvy and successful business owners know how to save money without being cheap.

That’s an important distinction when you’re making investments in your company, and particularly when it comes to web design. You certainly don’t want to break the bank or go over budget just to get your website online. At the same time, though, it’s important to cut costs the right way if you don’t want to sacrifice online marketing power. Read more…

5 Pro-Level Tips That Make Content Marketing Easier

Posted on Tuesday, October 13th, 2020 at 2:18 pm

Do you love the idea of content marketing, but are constantly put off creating new articles and videos? Intrigued by the idea of dominating on Google and generating inbound leads but aren’t sure where you would start when it comes to writing or creating videos? Read more…

5 Things Your Web Developer Wants You to Know

Posted on Tuesday, September 8th, 2020 at 3:00 pm

Most of the time, web developers ask business owners and executives for their thoughts and ideas. Our job is to translate their needs and visions into a functional website that helps the company grow. In order to do that we have to interview carefully and think about the answers. Read more…

Why Website Design Templates Don’t Offer Real Value

Posted on Tuesday, August 18th, 2020 at 12:00 pm

Over the past few years, drag-and-drop template website services have gotten a lot more popular. It’s easy to see why: who doesn’t love the idea of paying a few dollars to have a professional website design in just a few minutes? Read more…

5 Unexpected Benefits of Working with a Great Creative Team

Posted on Monday, July 27th, 2020 at 4:41 pm

Professionals and business executives will look low and high to find the perfect creative team to work with. That’s because they know having sharper marketing pieces can give them a huge advantage, both online and off. Read more…

Two Online Marketing Lessons from the Pandemic

Posted on Monday, July 6th, 2020 at 3:58 pm

We’ve all heard the advice to “expect the unexpected” dozens of times. That doesn’t make it any easier when it arrives.

Very few of us would have guessed a pandemic would upend our business plans for 2020 while dragging sections of the economy into a standstill almost overnight. And yet, that’s the situation facing a lot of sectors in the economy. Businesses in hospitality and nonprofit organizations that rely on events for funding have been hit particularly hard. It might be difficult, but that doesn’t mean there aren’t things we can do to learn and adjust. Read more…

How to Un-Furlough Your Business Website

Posted on Tuesday, June 16th, 2020 at 2:48 pm

As a result of the Covid pandemic, thousands of businesses were forced to suddenly grind to a halt. With revenue drying up and stay-at-home orders in place, many companies simply haven’t had a way to keep moving forward. Read more…

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