Clearing the Path for Conversions on Your Website
Posted on Monday, August 22nd, 2016 at 12:54 pm
Sometimes in Internet marketing, like life in general, it’s easy to get your own way. Business owners become so focused on the process of reaching out to prospects and converting them into customers online, they end up making things harder than they have to be. When that happens, they usually get frustrated, try even harder, and make things worse. Read more…
What’s the Recipe for a Great Landing Page?
Posted on Wednesday, August 10th, 2016 at 10:00 am
Creating a great landing page is like cooking a fine meal: it’s not just about using the right ingredients, but also paying attention to a process that needs to be followed. Converting visitors into leads or buyers is about preparation, execution, and intent. Things get a lot easier when you begin with the right recipe in hand. Read more…
Why Local Search is a Huge Gift to Small Businesses
Posted on Monday, August 1st, 2016 at 9:25 am
In speaking with business owners and potential clients, I’ve noticed many seem to regard local search engine optimization – and Google’s focus on geography in determining search engine results – to be just “one more thing to think about” when it comes to their websites.
While that’s certainly a way you could look at things, it’s closer to the truth to say that local search is a huge gift to small businesses across the country. And, it’s one you should accept with open arms. Read more…
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