Weblinx, Incorporated

What is Responsive Web Design?

As the Internet continues to grow, so do the business web design and marketing tools we use to keep up. One of the most important, and one that you might be hearing a lot about lately, is referred to as “responsive web design.”

New clients are often intrigued by the concept, but aren’t entirely sure what it means. So, what is responsive web design anyway?

In a nutshell, it’s a way to make your business website more accessible to any kind of user or visitor. That’s because, as its name implies, responsive web design is all about responding – or adapting – to the browser and platform that your customers are using. In other words, it allows different types of visitors to view and experience your website in ways that are more convenient for them specifically.

To understand why that could be helpful, imagine for a moment that two of your best customers are coming to your site at the same time. One is using a desktop computer with a 24-inch monitor, while the other is on an iPhone with just a few inches of screen space. It only stands to reason that there isn’t a single design or layout that would work best for both, but a responsive design could optimize the screen and interface for each person.

As you start to think about the implications, here are a few of the main things you should really know about responsive business web design:

It automatically changes elements like width and appearance for each user. So, it doesn’t matter whether your customers are coming to you via a laptop, smart phone, tablet, or some other device – responsive design will make sure they get the very best of your business website.

Responsive web design is a great answer for different platforms. Rather than having different mobile versions of your website, or making it hard for certain types of customers to access your site, responsive designs give you compatibility across any number of platforms at once.

It’s all about making your business website more versatile. While the technology itself is really interesting, what business owners and executives should really be excited about is the idea of making your site more convenient and more usable for every type of customer. The more visitors can do (and the less hassle involved), the more profitable your business website is likely to be over time.

Responsive Web Design Experts

The best way to truly understand responsive business web design is to see and experience it for yourself. Why not call or e-mail a member of the Weblinx team today and let us show you a few samples?