At Weblinx, we post a lot of content about business web design. That shouldn’t be surprising, given that we are in the web design and digital marketing industry. However, one thing that sometimes gets lost on new and potential clients is that our work isn’t always about starting from the ground up.
In fact, you could say that our web development projects tend to fall into three different categories:
Traditional Web Design – this is where we begin with a blank slate and create a web presence for a growing or established company.
Redesigning Websites – this is the same process, but starting with certain design elements or content pieces that the business already has in place.
Website Renovation – in this scenario we work with the existing design and code to make a website function more reliably.
Of course, the line between a website redesign and website renovation can be blurred. Maybe that’s why so many new clients might not even know that website renovation is an option. So in today’s post we want to highlight a few advantages of working with the site you have rather than launching something brand new.
Let’s start with the obvious…
Website Renovation Can Save Time and Money
It usually takes less work to tinker with an existing website than it does to develop an entirely new one from scratch. That’s particularly true if you have identified a handful of distinct features or improvements that need to be put into place.
For that reason, renovating a business website that’s already in place can be a good way to save money and speed the design process.
Website Renovation Lets You Keep What’s Working
Another advantage of renovating your current website is that it allows you to keep pieces (like existing content and plugins) that are working well for you. Then, you can focus your energy on the aspects of your web presence that you know you need to improve right away.
Of course, you can do the same thing by simply redesigning your current site, but if you are mostly satisfied with what you have, then there shouldn’t be a need for that.
Website Renovation Can Help With SEO
This is an important detail that is easy to overlook. Relaunching a website typically means moving content and links around. That can be damaging to your business, at least in the short term, if you have already achieved high search visibility.
By keeping everything where it is on your pages you maintain SEO strength while also getting the chance to upgrade aesthetics and other features.
Is Website Renovation the Right Next Step for Your Business?
Certainly, there are going to be times when you need a new website to take the next leap forward in your business. However, it’s not always the case that a whole new design or platform is needed – or that you need to make that kind of investment or commitment right now. It could be that your existing website could last another year or two with a few upgrades and improvements.
Luckily, you don’t have to make this kind of assessment for yourself. Just get in touch with the Weblinx team for a free consultation. Let us know what you’re trying to accomplish, along with the constraints you’re working with. We can help you find a path forward that delivers results without going over the budget or schedule you set.