Chances are, you’re thinking about your online marketing goals. But how do you set things like targets and budgets when the economy is so uncertain and the best ways to find new business (and especially in social media and mobile computing) are shifting so quickly?
The answer is to not focus on individual tactics, but to concentrate on increased efficiency in the coming year.
That is, try to figure out how you could create a bigger impact while spending less of your time and money. Few of us, from the smallest business owners to the executives running the largest corporations, have an excess of marketing dollars to throw around anymore. So why not try to make your online marketing plan as lean as possible, rather than simply making a point to experiment with every new tactic, or simply outspend the competition?
Return on Investment
This changing economy has been tough on all kinds of businesses, but it’s also making us a little bit smarter and leaner. If you’re interested in making efficiency and maximum ROI a big part of your online marketing plan, then schedule a meeting with our team today.