“Is blogging still important in 2022?”
We hear versions of this question all the time, and it’s not difficult to imagine why. Although blogs have traditionally been a cornerstone of search engine optimization (SEO), we live in an era where remarketing ads, social media, and even SMS messaging are changing the game. It’s fair to wonder whether you still need to write and post articles if you want to attract customers to your website.
The short answer is that your blog is even more important than ever. That’s because SEO is still delivering profitable and predictable results. And, your blog is the cornerstone of your search engine optimization campaign.
Let’s dig into a few of the basic reasons why…
Your Blog Is the Best Place to Create New Content
At a basic level, search engine optimization is all about getting Google to recognize there is lots of content on your site around a particular topic. The more pages you have that are related to this topic, the easier that job becomes.
Having dozens or hundreds of static pages would make things hard to manage – and be difficult for customers and prospects to navigate. But because each blog post is a “new page” in Google’s eyes, the potential to grow the amount of targeted content on your website is virtually endless.
Your Blog Can Be Used to Test New Ideas
By blogging on a regular basis, you are forced to come up with new topics week after week. Some marketers see this as a chore, but it also represents an opportunity.
All of this brainstorming can lead you down new paths, and toward ideas that might not have occurred to you otherwise. Over time, you can test them to see which ones resonate with your customer base. For instance, you might take your most popular blog article every week and turn it into a YouTube video, a Facebook post, or even a white paper.
Blogging Can Open Up Other Content Marketing Opportunities
The bigger your blog gets, the more opportunities you have to promote yourself and your business. You can turn your blog ideas into other forms of content (see above). But you can also use it as a promotional tool on its own.
For example, one particularly popular and effective technique is to use the popularity of your blog to arrange for guest posting opportunities. When your articles appear on websites with thousands of visitors each day, then you suddenly have a new avenue to reach targeted groups of buyers.
A Blog Can Serve as the Top Level of Your Inbound Sales Funnel
If we go back to the basics, it’s important to remember that all these blog articles you put online can “catch” people who are searching different topics on Google. Then, you can use an internal link or call to action within the post itself to keep the reader on your site if they like your content.
The longer someone hangs out on your blog, the more likely they are to download your ebook, watch some of your videos, or even make an appointment with a member of your sales team. In that way, your blog feeds your sales funnel again and again over time.
Need Help Turning Your Blog Into a Source of Online Leads?
At Weblinx, we have more than two decades of experience with website design, search engine optimization, and content marketing. If you’re looking to bring your campaigns to life, then we can help you get started, produce new articles, and even turn search visits into leads.
Contact us today to schedule a free consultation. In just an hour you can learn more about our work and see what we can do for you!