Although a lot of roofing businesses rely on yard signs and flyers to find new customers – particularly after big storms – having a strong online presence is a great way to keep leads coming in. That’s because a great roofing company web design can generate traffic from Google and the other search engines, but also because a lot of people who receive a printed mailer are going to turn to the internet for research before they ever pick up the phone.
Let’s look at some things we consider when we want to create the perfect website for a roofing company…
Give Customers the Basics
There are certain things that should be on any company’s website. These include the name of the business, the location, and pertinent contact details. In essence, you want to make it very simple for a first-time visitor to understand who you are, what you do, and how they can reach you.
This kind of information always matters, but it’s even more important for a roofing company because customers are often looking for quick quotes and answers. If they can’t reach you immediately through your website, they might turn to your competitors.
Take Advantage of Local SEO
Google and the other search engines make it easier for you to connect with buyers in your area by providing local search results for queries like: “roofing company near me.” In order to get that business, though, you have to have certain geographic keywords and phrases on your website in the right places.
This is referred to as local search engine optimization, and it doesn’t have to be expensive or time-consuming. However, if your site isn’t optimized for local search, you’re probably losing out on a lot of business to your competitors who are better prepared.
Use Before-and-After Photos
It’s one thing to say you only hire reliable workers and use the best roofing materials. It’s another thing to actually show customers they can count on you to do a thorough job. By using before-and-after photos, you let customers get a sense of what things will be like when their roof has been repaired.
Best of all, these don’t have to be pictures taken by professionals. You can use full-building photos, or even close-up shots you get from your phone. Just be sure customers can see that you’ve done good work for your past customers.
Link to Those Reviews
Speaking of the great work you do, nothing sells like a glowing testimonial from a previous customer. Get in the habit of asking satisfied buyers if they would say a few good words about your pricing, team, or service. Then, add these to your website with photos of the happy customers.
For an even bigger online marketing effect, you can post these reviews to social media, and review sites like Yelp or your Angie’s List profile. Then, they can be seen by dozens or hundreds of people per week – some of whom will be likely to call you.
Need a Better Roofing Company Web Design?
If you’ve been disappointed by your current roofing company website, it might be time to start getting better advice or creative work. At Weblinx, we have worked with roofing companies throughout the nation, helping them to get more customers from the internet without breaking their marketing budgets.
Contact our creative team today at 630-551-0334 x1 to set up a free consultation and see what we can do for you!