With the prices of video cameras and production software coming down in the last few years, more and more companies are catching on to the magic of online video marketing. But, many forget the second most important step, and lose their ability to draw in viewers as a result.
The first step to great online video marketing, of course, is shooting and editing a great video.
After that, however, you have to do your part to make sure that potential customers can find it. That means choosing the right title and description. Yours should feature at least one important targeted search phrase in the title and body text, but go further and try to make both as inviting as possible.
Remember that potential viewers will see your title before they ever decide whether to click on your video or not, not to mention a short description. If it doesn’t have the right keywords and messaging, then no one is going to take the time to view your marketing masterpiece!
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