Businesses and self-employed professionals are getting good at marketing themselves over Facebook, but for all the products and services being offered, there is one that particularly suits the format: events.

Simply put, if you are trying to draw people to a certain time or place, then you shouldn’t miss the opportunity to share the details – and build a little excitement – over the world’s most popular social networking site.

Here’s why: Not only can you get the word out quickly and to lots of people, but anything that becomes a popular topic on Facebook can quickly build up its own momentum. As more people say they’re planning to attend, their friends get the idea that it sounds like fun and could decide to attend as well. Tie that in with the fact that lots of users access Facebook via smart phones and mobile devices, and you could see a surge in registration and attendance even on the day or evening of the event.

Event Marketing Success

From business meetings to fundraisers, conferences, and educational get-togethers, events are one of the most natural fits for social media marketing, and especially promotion through Facebook. The next time you’re trying to gather people together, start with your friends and let the word spread from there.