Do you need a great HVAC company web design? It’s probably more important than you think.
In a perfect world, any contractor or professional would be able to rely on word-of-mouth advertising to find new customers or clients. In reality, though, it doesn’t matter how much people appreciate your attention to detail, personal service, and fair pricing – if you want business to keep flowing in, your online presence needs to attract and impress.
Today, we’re going to ask you to answer a handful of questions. Put your insights together and you’ll have all the ingredients for a perfect HVAC company website…
What HVAC Customers Are You Trying to Find?
In our experience, most HVAC companies don’t work with everybody. Some contractors or firms serve homeowners and small businesses. Others might focus on corporations, or even special types of businesses like medical practices or manufacturing facilities.
Make it clear to potential customers exactly what kind of person or business you can help. That separates you from the competition and makes it less likely someone will waste your time if they aren’t a good fit.
What Cities, Areas, or Regions Do You Work in?
Your HVAC company might have some types of jobs or projects that are a good fit, but what about neighborhoods or locations? Where do your customers live and work, and how far are you willing to travel for a job?
Just like showing off your specialties, identifying your own location in the areas you serve is a good way to narrow in on the customers you’re best equipped to serve. Also, putting geographic details on your website can help with search engine optimization and local online marketing.
Do You Use any Special HVAC Equipment?
If you only handle certain brands or have access to specialized equipment, be sure to share that information on your HVAC company website. Brands and industry terms can be powerful search phrases, bringing you targeted visits from customers who have already qualified themselves.
At the same time, you might be the only HVAC company or contractor around who services certain models, which can give you a built-in advantage when it comes to winning new customers.
Who Are the People Behind Your Business?
A homeowner or business owner who picks up the phone to contact you might be thinking primarily of their HVAC needs, but that doesn’t mean they won’t look to see what kind of people you hire.
When you show off your team, your company history, and your location, you make it easier for searchers who haven’t worked with you in the past to take the first step. Everyone wants to work with a business or contractor they can trust, so try not to come across as too generic on your HVAC company website.
Turn to the HVAC Web Design Professionals
At Weblinx in Chicago, we know how to build an HVAC company website that makes your phone ring. So, if you’re tired of wondering what you could be getting from your pages and want to see real bottom-line growth, contact us at 630-551-0334 x1, so we can put our experience to work for you!