While nonprofit websites might look like the ones designed for businesses on the surface, the reality is that charitable groups have an entirely different set of marketing and web design needs. In many ways, because they are vying for time, attention, and donations rather than volunteers, it’s even more important for nonprofits to keep up with the latest trends and best practices.
With that in mind, here are four things going on in the world of nonprofit web design that your organization might want to keep an eye on:
1. Cleaner designs are in.
There are more nonprofits and charitable causes than ever before. That means it’s up to you to be able to point out, quickly and easily, what your organization is all about. By using a clean design with simple copywriting, you can convey your message quickly and powerfully.
2. More nonprofits are using visuals and video.
Images and videos are powerful, especially when it comes to raising public awareness. Because they have a stronger emotional appeal than plain text, visuals and video can make an impression that’s stronger than the most clever headline or quote.
3. Online fundraising is here to stay.
If you have a well-designed online donation page, and a way to drive web traffic to it, you’ll enjoy a steady stream of funds and volunteers. Many nonprofits find that online is far more efficient than traditional direct mail is, and easier to set up.
4. Many nonprofits are using cheerful messaging.
Not every charitable message has to be accompanied with gloom and doom – by promoting fun events or spreading success stories, you might be able to raise money, awareness, and volunteerism all at once.
Nonprofit Web Design Experts
Nonprofit web design is a lot easier when you have the right creative team behind you. Why not contact Weblinx today at 630-551-0334 and ask for a free consultation?