The right website can be a great digital marketing and management tool for your sports facility or fitness center. But, to reap the benefits you have to go beyond simple web templates and generic plugins. Be sure to check out the award-winning website we designed for the Stuart Sports Complex as an example.
Sports facilities, studios, and other recreational type businesses aren’t the same as regular shops. They are built for specific types of customers, many of whom will visit again and again if they find what they’re looking for.
With that in mind, let’s look at what it takes to create the perfect sports facility or fitness center website…
Lots of Quality Photos
All businesses can use pictures to sell, but it’s especially important for fitness -related companies. That’s because people want to know your facility is clean, friendly, and inviting. They also want to know that they’ll fit in and enjoy their recreation time. These ideas are much easier to convey with images than they are text, so make potential customers feel at ease with photos.
Maps, Hours, and Directions
Once someone is interested in visiting your gym or sports facility, you have to let them know where and when they can find you. Make sure maps, business hours, and driving directions are posted on your website in a place that’s very easy to find. That encourages visits, and also makes it more likely you’ll rank highly on Google’s search listings when people are looking for businesses like yours.
Descriptions of Amenities
If you have special equipment, features, or amenities that other fitness centers don’t have, make sure to have that information displayed prominently on your website. Likewise, if you offer lower dues, longer hours, or something else your competitors can’t match, make sure customers are going to catch on. People choose gyms and sports facilities based on personal preference towards their favorite activities, so you want your advantages to stand out.
There are a lot of things you can do with your website that would be cumbersome to handle in-person or over the phone. For example, you might want to let members print guest passes, update their billing information, or even upgrade or cancel their memberships. Giving an internet option offers more convenience to your guests and reduces the amount of time you and your team will have to spend handling customer service requests.
Schedules and Registration Apps
If you regularly host events, or have rooms or equipment that can be reserved, you might allow these features to be handled through your website. In many cases, existing apps can be implemented or modified for these uses, saving you a lot of time and money every month.
What Else Could You Add to Your Sports Facility or Fitness Center Website?
Of course, there is a lot more you could add to a website for your gym or fitness center. For example, you might want to include links for employees or downloadable waivers. If you’re just getting started or thinking about the possibilities, though, the ideas we’ve given you here should give you a great starting point to work from.
For more ideas – or recommendations for your specific business – contact the Weblinx team today at 630-551-0334 x1, so we can get our web design and digital marketing team working for you!