As we all know, search engine optimization is complex, technical, and exhausting. If you doubt that for even a moment, you only have to visit your favorite Internet marketing blog to be reminded of just how overwhelming the whole thing is. It seems like hardly a week goes by when there isn’t a new Google algorithm update, authority indicator, or best practice to worry about.
Why can’t things be simpler? We’re glad you asked, because they can.
There is value in keeping up with the latest SEO trends, and it’s a fact that search is constantly evolving. What sometimes gets lost in these details, though, is that a successful search engine optimization campaign can really be broken down into three simple steps. Let’s take a look at each one, and why it matters…
Step #1 Get to Know Your Buyers and Their Search Habits
Everything that happens in search engine optimization is predicated on the idea that you know who your best potential customers are. If you don’t, you should do whatever it takes to find out before attempting to make any changes to your website. After all, you can’t perfect it for your customers until you have some background on those customers and what they want.
Once you are sure you have identified the right groups of buyers, learning about their search habits (that is, which search terms they use and why) gets a lot easier. But again, that’s information you and your web design team need to have before you try to actually optimize your pages.
Step #2 Optimize Your Website and Add New Content
With a firm grip on what your customer base looks like, and how you want them to find you on Google and the other search engines, you’re ready to start the (sometimes) tedious work of optimizing your website. This might mean restructuring some pages, adding internal links, and tweaking things like titles and meta descriptions. It could also involve developing inbound links that point to your pages and content. Naturally, this is an area where a great web design team can help out.
Whether you’re working on your own or with a team of creative professionals, don’t overlook the power of content. Nothing attracts search engine traffic like new pages, ideas, and blog posts… so long as they are timely, original, and relevant to your target audience.
Step #3 Maximize Conversions From Website Visitors
While newer marketers tend to assume that achieving a top ranking on Google and the other search engines automatically guarantees more sales and profits, that’s not always the reality. You can have lots of visitors and very few sales. And even if you are generating conversions from the search traffic you’re getting, you should be looking to see what you can do to improve your percentages.
Maximizing conversions is an important but often-overlooked part of the search engine optimization process. If you aren’t getting all the leads or sales you should be, then what’s the point of investing time and money into your SEO campaigns in the first place?
There is always more to learn about search engine optimization, and no matter how well or badly your campaigns are doing, you can always enhance your website by picking up a new technique or adding some fresh content. SEO doesn’t have to feel overwhelming, though, and if you can keep these three steps in mind – or better yet, repeat them again and again – you’ll be miles ahead of competitors who are chasing the latest fad.