There are really two kinds of business websites in the world: those that exist to give out information, like brochures, and the kind that are designed to generate sales opportunities.
The art of bringing in new business over the web is referred to as inbound marketing. And if you haven’t already tried it, there are three great reasons you should:
#1: Inbound Marketing Is More Efficient Than Outbound Marketing
With outbound marketing (through ads, phone calls, direct mail, etc.) you run a promotion or campaign, get the results you can, and then essentially start all over again. With inbound marketing, however, you can put a system into place that will pay off week after week for years to come. In that way, inbound marketing tends to be much more efficient than the outbound variety.
#2: Inbound Campaigns Help You Attract the Right Kinds of Customers
One great thing about having customers come to you over the web is that buyers will self-select themselves. In other words, they probably won’t reach out to your company unless they are a good fit for what you have and are ready to take the next step in the buying process. That means fewer wasted opportunities, and a better match between what you have to offer and the people who need it.
#3: Inbound Prospects Fixate on Solutions, Not Prices
When someone finally contacts your company to learn about your products or services, it’s usually going to be because they are convinced you have a solution to their problem. That makes them more focused on what they need, not the exact price still have to pay to get it. The result is usually a faster, less stressful negotiation process.
Savvy business owners and marketers are making the transition to inbound online marketing because it works. If you’re looking for a way to improve your margins, attract better long-term customers, and sell more of your products or services at the right prices, let’s talk about how you can give this concept to try.