In most areas of life, experts and providers will help you to stay on top of important routines. Your mechanic will put a sticker in your car telling you when it’s time for an oil change. Your doctor or dentist might send you a postcard letting you know it’s time for a checkup. And certainly, your accountant won’t let you forget about important tax filing deadlines.
Why is it, then, that so many business owners are confused about what they should be doing to maintain their websites?
We suspect it’s because the vendors they work with are more interested in generating quick invoices then they are long-term results. That’s not the way we work at Weblinx. So, if you feel like you aren’t sure what you need to be doing to stay on top of your website and online marketing plan, here are some handy guidelines you can follow…
Weekly: Add New Content to Your Website or Blog
Every new post you add to your blog counts as a fresh page in Google’s eyes, and gives your customers a reason to stop by and see what’s new. Plus, fresh content can be promoted through your social media accounts. So, one of the easiest ways to maintain and grow your website on a weekly basis is simply to write something and put it online.
This is easier to do when you make it part of a normal routine, which is why we recently outlined some strategies you can use to make your content marketing efforts more consistent and effective.
Monthly: Check in on Your Web Analytics
At least once a month you should be looking at on your web analytics, ideally with the help of your web design partner. You want to see what kind traffic you have coming to your website, how potential customers are interacting with your pages, and whether the trends point in a positive or negative direction.
You can watch your analytics more frequently, of course, but looking at them every three or four weeks allows you to spot bigger trends without being distracted by short-term noise.
Quarterly: Review Your Budget, Strategy, and Calendar
One of the things that makes online marketing fun – and sometimes frustrating – is that things are always changing. Google’s algorithms shift, social media tactics move, and your competitors are always trying new things.
That’s why it’s a good idea to give some thought to what’s going on with your online marketing strategy on a quarterly basis. Do you need to increase your budget, try some new tactics, or possibly shift your focus? These are things you should think about every few months.
Annually: Audit Your Website and Look for Upgrades
At least once a year you’ll want to have a professional creative team dig into your website to analyze your content, coding, and search engine visibility. Like a physical checkup, this is a good way to spot smaller issues before they become bigger problems.
This is also a good time interval to think about making big upgrades to your web presence. It’s always easier to install new apps or pages – and even launch campaigns or replace your website – when you have plenty of time to plan ahead.
Is Your Web Design Team Taking Care of You?
Does your web design team proactively look for ways to help your business grow and become more cost-effective, or do they sell you one-off projects that don’t seem to lead toward any long-term goal? If you aren’t sure, or aren’t getting the kind of service and answers you deserve, it’s time to talk to the Weblinx team.
Contact us today at 630-551-0334 x1 to schedule a no-obligation consultation and learn more about what we can do for you.