If you’re in the business of HVAC or plumbing, then you should know the internet – and specifically your website – is your most powerful marketing tool. That’s because it can bring you a steady stream of qualified potential clients while also helping you get more exposure for your referrals and testimonials.
It’s not enough to simply be online, though; in the past decade, competition has increased. To really make an impression on visitors, and to see results in your business, you need to follow a handful of best practices. In today’s post, we are going to give you a few of the most important guidelines to keep in mind.
Let’s start with one that’s easy to miss…
Let Visitors Know What You Do (or Don’t) Offer
If you specialize in certain types of services, clients, or customers then this should be reflected in the text and images on your website. Otherwise, you could waste your time (and other people’s time) responding to inquiries from potential clients who were never going to be a good fit. It sometimes seems counterintuitive, but it’s easier to market your company when you are focused on a smaller group of customers rather than a large one.
Sell Your Business With Before-and-After Photos
The first thing any visitor to your website will notice is the images you have displayed. That’s just human nature. When possible, use photos that show the amazing systems you have been able to install or repair for previous clients. For even more market effect, use before-and-after images where appropriate. These make an immediate impression that lasts in a customer’s mind.
Make Life Easier for Potential Clients
It’s one thing for website visitors to be impressed with your services. It’s another thing to get them to work with you. To create real opportunities for new business, invite potential clients to schedule something like an inspection, maintenance, or repair. That way they can get a sense of your business without big dollar commitment. At the same time, you can see whether it makes sense to pursue installation of a new HVAC system, sump pump, water heater, or not.
Consider Adding Online Scheduling or Payment Features
If you are looking to launch a new HVAC or plumbing company website, then attracting customers is probably your first priority. Don’t forget, though, you can also use your website to streamline tasks like financing and scheduling. In fact, with the right pages you can decrease the amount of time you have to spend on sales, accounting, and customer service while also making things more convenient for the people you do business with. It doesn’t take a lot of extra work or programming, so why not improve several areas of your company at once?
We Can Help With Your Website and Digital Marketing
It might seem like there is a lot to consider when putting together a HVAC or plumbing company website, but when you have the right creative team on your side it’s simply a matter of following the right steps. That’s where Weblinx comes in. Contact us today to schedule a free consultation and see how we can help you move your business forward!