The holiday season is an interesting time for online marketers. Not only is it usually the busiest part of the year, but it’s also a chance to win new customers. That’s especially true because the holidays are a time for gift-buying, meaning that people who wouldn’t ordinarily visit your online store might decide to come in and take a look around.
One thing they probably won’t do, however, is complete a purchase without looking into the background details of your company. If they haven’t bought before, they’re probably going to Google your name, look for reviews of your products, services, and people, or check you out on social media.
That means your online reputation is an unseen factor that can make or break your holiday marketing. If new customers (and especially those who are buying gifts for others) can’t find out if your company is legitimate – or worse, don’t like what they see when they Google your business name – you aren’t going to get the sale.
Online Reputation Management
It’s not too late to start cleaning up your online reputation. Get to work on it soon, though, because it really can impact your bottom line in a significant way. If you need assistance cleaning up your digital reputation contact Weblinx at 630-551-0334 today.