There was a time when we could talk about the health of the business and the efficiency of its website and Internet marketing plan as completely separate topics. But in the age of social media, local search engine optimization, and online reputation management, those distinctions are hard to find.
In other words, if you want to have a healthy business, you have to have a winning digital presence.
How can you create one, though, if you’re starting from scratch or have fallen behind your competitors? There’s good news, and that answer: it’s not nearly as difficult, complicated, or expensive as most business owners think to make an impression on the web. And, it can happen faster than you might think.
To give you a sense of what the overall process looks like, here are a handful of things you can do to establish a winning digital presence for your company beginning today…
Start With a Custom Website
It’s hard to attract buyers to your company, much less convince them of why they should work with you instead of the competition, if you don’t have a professionally-designed and developed website. Work with the business like ours that will get to know you and set up pages that address your unique advantages in the market.
Be Visible on Search and Setup Your Social Profiles
Even a great website won’t do you much good if customers can’t find it. That’s why you want your business to be very visible on Google, Facebook, Twitter, and YouTube. No matter which avenue for research your buyers prefer, they’ll be able to discover what your business is all about, and why they should learn more.
Build With a Blog and Email Newsletter
Once you start to establish a flow of traffic to your website, and the following within your community or market, you’ll want to take steps to keep potential buyers coming back. That’s where your blog and email newsletter come in. Both are great for keeping you at the front of your customers’ minds, and neither is going to put a serious dent in your marketing budget.
Setup an Online Content and Branding Strategy
In many ways, getting started with an Internet marketing plan is the easy part. Keeping it going, generating momentum, and releasing new content is more difficult. The best way to stay on track is by having a written plan that emphasizes the kind of brand you want to build, and what your biggest appeals and messages are going to be.
Watch Your Analytics and Fine-Tune Results
No matter how good your campaigns are, they are going to need to be refined over time. Luckily, you can use your web analytics data to tell what is and isn’t working on your website. Then, you can give customers more of what they want, and less of the content and messages they aren’t responding to.
Your customers aren’t just doing business online; they are also looking for products and vendors, sharing their impressions, and making plans for the future. If your website and Internet marketing plan aren’t helping them to find your business, then it’s time to speak with a member of the Weblinx team and see how we can help.