Manufacturers demand a lot from their websites, especially in the digital age where delivery times are shorter, competitors are everywhere, and margins are being squeezed tighter and tighter every quarter. With the right web presence, you can put yourself ahead of other manufacturing companies, streamline your business, and save untold amounts of time and money on customer service and logistics. Conversely, with the wrong website you’ll miss out on all of these opportunities.
So, what makes a great manufacturing web design? Here are our top ingredients:
A clear navigation structure. You want to make it easy for wholesalers and retailers to find what they’re looking for, especially if your company manufactures lots of different products. That means clear navigation structure, with an easy-to-use search bar, is a must.
Great product details and photos. The more you can differentiate your products from someone else’s, the easier it’s going to be to attract higher-quantity orders (and potentially higher prices). So, make sure your products are explained in as much detail as possible, and that the benefits are easy to pick up on.
Online ordering and inventory features. By integrating online ordering and inventory features, you make it easy for wholesalers and retail outlets to get what they need without calling or faxing forms – saving you time and money in the process.
Account maintenance and tracking tools. Likewise, you might want your customers to be able to update things like shipping addresses and invoice details, or to track shipments that have already been sent. This is another great way to save your staff dozens of hours each week and lower your payroll costs.
Information for individual retail customers. Even if you don’t sell to individual customers, many of them might find their way to your website. Make sure you have information that shows them where to shop for your products, or where they can find online versions of owner’s manuals or assembly instructions.
Is your manufacturing website great?
If not, now is a great time to get in touch with Weblinx to request a free consultation and account review.