Summer has come to a close and the leaves are changing colors. That means a lot of things in the real world, but for those of us in the web design and online marketing industry it’s a signal that it’s time to move into high gear. While the summer months are fun, a busy holiday shopping season, a fresh calendar, and a new fiscal year are all right around the corner.
If you’re planning to move ahead towards all of those opportunities without updating your content marketing strategy we hope you’ll reconsider. This is your chance to attract new customers and get a leg up on the competition. All you have to do is ensure the strategy you are following doesn’t have any big holes or missing pieces.
In recent consultations with other business owners, we have found that many of them have content plans that are incomplete or even nonexistent. Here’s what most of them are neglecting to think about…
Web Page Updates
There’s a good chance your business, or at least your marketing focus, has changed a little in the last few months. Why not take a quick look through your pages to ensure things like product details, prices, calendar events, and team member bios are up to date? Going through this process doesn’t have to take a lot of time, but it can prevent costly mistakes and misunderstandings later.
New Content Resources
With Fall here and your customers starting to think about fresh ideas and answers, it could be the perfect time to offer a fresh white paper or ebook to shape their thinking. People like to work with experts in their personal and professional lives, so show them you have the answers and perspectives they are looking for.
A Fresh Editorial Calendar
In many years of experience working with business owners we’ve found that the biggest reason they fail to post new blog articles (and lose search traffic in the process) is that they simply run out of ideas. You could take the time to plan the next several months’ worth of content updates now so you won’t have writer’s block when things get busier and you need inspiration.
Experiments in New Media
Writing articles and posting small updates to your Facebook business page is important, but have you tried reaching customers through online videos, infographics, or different social media accounts? This is a good time to begin experimenting with different marketing channels and media types to see what buyers respond to.
A Content Promotion Strategy
You should never release any piece of content without a plan to promote it to the world. Let people know about your blog posts, videos, and other creations through email, ads, and social reminders. That will force you to stay active, while at the same time greatly improving the results you get from all the pieces of content you produce.
Need Help Getting Your Website Ready for 2019?
There’s no need to feel overwhelmed by technical updates or content additions to your business website. You just need a team of professionals who can guide you through the process. Contact us today at 630-551-0334 x1 to schedule a free consultation so we can show you how easy and inexpensive it is to put your online marketing campaigns back on track!