When it comes to choosing a domain name for your website, choices have traditionally been limited to “.com,” “.net,” or “org.” That’s changed in the last couple of years, though, and more domain extensions are showing up all the time.
So do you need to try something new and unconventional for your next business website? Or do you need to register a new domain extension to protect yourself online?
The short answer is “not necessarily.” Registering lots of domains with new extensions could get expensive pretty quickly, and they aren’t required if your business isn’t going to use them.
On the other hand, it’s worth noting that some new domain extensions will be applicable to specific industries, meaning customers might expect you to have a certain extension to fit your business (for example, “.auto” for dealership). And, there are situations where it might make sense to snatch up a new domain, with the appropriate extension, so that one of your competitors doesn’t grab it first.
The best strategy, for now, is to look at new possible domains and extensions and evaluate them on a case-by-case basis. Of course, an experienced web design and Internet marketing team can help you find the answers that make sense for your business and situation.
Need Help with a Domain Name?
If you have any questions please contact Weblinx at 630-551-0334.