Nonprofit Websites
When it comes to digital marketing, charitable groups and nonprofit organizations often face a few dilemmas. That's because the perfect nonprofit web design has to appeal to "customers," in the form of donors, just like a business website would. At the same time, however, they don't have traditional products and services to offer.
That means messaging, and the web presence as a whole, have to be handled carefully. To get a glimpse into how you can manage those different goals, we want to share four things that should be found in every nonprofit website:
#1: A Clear Mission and Purpose
People who aren't familiar with your organization want to know, first and foremost, what you do and who you serve (or what cause you are committed to). This information should be the focus of your nonprofit website, and featured in a way that's nearly impossible to miss.
#2: An Online Donation Page
Even if you use traditional direct mail fundraising campaigns, it's a good idea to have online donation links on your nonprofit website. Some supporters may prefer the convenience of giving online, and you may attract donors who weren't previously on your mailing list.
#3: Information About Programs and Events
If your nonprofit holds events for fundraising, awareness, or volunteerism, keep an online calendar with web sign-up forms. These can help to boost enrollment, give your members a way to refer others to your cause, or (at the very least) remind the public of what you'll be up to in the coming weeks and months.
#4: Quick Links for Members of the Press
Communicating directly with donors and supporters is great, but you can increase the reach of your message by getting the media to do it for you. Post photos, mission statements, annual reports, and other important documents on the web where bloggers and journalists can find them.
Need a nonprofit website that attracts donations, volunteer hours, and media attention? Get in touch with Weblinx today by calling 630-551-0334 x1.
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