Developer Websites
Even though construction firms and developers are in the brick-and-mortar business - literally - they still have to be sharp when it comes to web design and Internet marketing. We've seen it firsthand lots of times: customers are much more likely to evaluate construction companies by going to their websites than they are visiting actual buildings that have been completed.
With that in mind, a great construction website has to include and accomplish a lot of different things. Here are four of the most important:
#1: Construction Specialties or Capabilities
Most construction companies have specialties, or at least types of projects they can and can't accept. So it shouldn't be surprising that putting this kind of data on the website, and a way that is easy to find and understand, should be a top priority. Make it clear to potential customers what you build and why they should work with you.
#2: Photos of Finished Projects
If customers won't always go to your finished construction projects, why not bring the projects to them? With good photos (showing interiors and exteriors, before-and-after, etc.) you can show off the kind of quality and craftsmanship decision-makers pay attention to.
#3: Case Studies and Testimonials
With construction work, it's not just about the finished result - how you got there, and whether you got there on time and within budget, also comes into play. For that reason, including case studies and testimonials on your website could have a powerful marketing impact.
#4: Prominent Contact Information
Do you have separate contact numbers for new proposals, existing projects, or different geographic areas? If so, display that information prominently in your website to cut down on confusion and phone tag.
A great construction website is only a phone call away. Reach the creative team at Weblinx directly by dialing 630-551-0334 x1.
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