As a commercial real estate professional, you service a highly competitive field where new clients cannot always distinguish their choices. How do you ensure that prospects choose you over other professionals with brands that look similar?
The Best Commercial Real Estate Websites
Nearly every business owner or executive will need help from a good commercial real estate firm at some point or another. And when they do, how do you think they’re going to find them? Unless they happen to have a very strong referral, you’ll probably turn to the Internet (and might anyway, even if they have a name ready).
That’s why it’s so important to have a great commercial real estate website. Here are four things you need to turn your online presence into a prime web property:
#1: Information About the Real Estate Firm
If you specialize in a certain geographic area or type of property (such as retail, industrial, etc.), display that information prominently on your homepage. Also, let potential clients know what sorts of businesses you work with, and whether you handle residential real estate as well, or focus on business clients.
#2: Good Search Engine Phrases
As we’ve already pointed out, potential clients are going to look to Google for suggestions when they need a commercial real estate agent. By using the right search phrases on your website, you can ensure that your firm is easy to find.
#3: Up-to-Date Listings
There’s no excuse for having outdated listings on your website – or worse, not displaying properties you currently represent. Make sure your web design team gives you access to a great content management system so you can always update available properties (and other content) at a moment’s notice.
#4: Contacts for Building Owners and Managers
If you’re interested in taking on new listings, make it easy for property owners and managers to get in touch with you. Just like business owners, they browse websites to find the assistance they need.
Is your commercial real estate website as effective as it could be?
If not, it’s time to speak to the team at Weblinx. Call us directly at 630-551-0334 x1 for a commercial real estate website review.
