Marketing your technology-based business is a challenge you can master. You already have the experts behind a superior technological product or service. Now all you need is a company image that stands alone with precision and imagination.
The Best Technology Company Websites
Technology companies and IT providers sometimes struggle with web design and Internet marketing. They know that promoting their companies online is critical to profitability and success, but can’t always explain the benefits of what they offer to people without the right technical backgrounds or training.
Luckily, a good creative team can help you show potential clients what you have to offer. Based on our experience, here are four things that make a technology company’s website great:
#1: A Focus on Simple Benefits
Because a lot of decision-makers might not understand exactly what you have to offer, it’s important that you frame the benefits of your products or services in a way that focuses on simple results. In other words, don’t make potential customers and clients guess at how they’ll benefit from working with you.
#2: Lots of High-Level Case Studies
Showing is always better than telling, which is why visitors to technology websites pay so much attention to case studies. Give a brief description of your past work, and some positive outcomes, so that businesses or individuals can better understand why they should invest in your solutions.
#3: Technical Details for a Knowledgeable Crowd
While the majority of your web content should be focused on high-level marketing, don’t be afraid to show off technical details and in-depth resources when appropriate. For the visitors to your website who understand them, these chunks of information can help seal the deal.
#4: Offers for Personalized Presentations
Technology is always more impressive when you’re seeing it in person for the first time. So, include an invitation on your website to schedule or arrange a customized demonstration of what your business can do.
Does your technology company or IT firm need a better web presence to attract new customers?
Don’t delay – call Weblinx now at 630-551-0334 x1 to schedule a free consultation and website review.
