Marketing your healthcare business requires more than focus and precision: It also calls for inspiration and imagination. You can distinguish your healthcare company with the support of brand artists who specialize in your field.
The Best Healthcare Websites
Web design and Internet marketing have become critical to the success of healthcare businesses. From medical practices and specialists to dental offices and emergency care centers, changes to the healthcare industry have made healthcare websites indispensable.
Unfortunately, while doctors and administrators know they need a strong web presence, many aren’t sure what’s involved in building one. To help clear up some confusion, here are four things that make a healthcare website great:
#1: Practice Information and Physician Bios
It’s easy to get so lost in the details that you forget to include basic information important to first-time patients and referring medical professionals. Use the home page of your healthcare website to explain who you are, what you do, and how you can help.
#2: Information on Services and Referrals
Those who aren’t familiar with your practice are going to want to know what kinds of healthcare services you offer, whether you work with insurers, and whether referrals are needed to book an appointment. These details are so important that you might want to post them in a few different places.
#3: Maps and Driving Directions
By including maps and driving directions on your website, you can cut down on phone calls, missed appointments, and instances of patient tardiness. You want your practice to be easy to find, online and off.
#4: Quotes from Current and Former Patients
Every patient wants to know that they are getting the very best care. You can go a long way towards making them feel comfortable by including positive quotes and testimonials from past and existing patients on your healthcare website.
The Weblinx team knows healthcare websites inside and out.
Call us today at 630-551-0334 x1 to schedule a free website consultation.
