Presenting your school or educational institution online requires a perfect blend of free-thinking creativity and conservative professionalism. By working with education web-marketing specialists, you will make a greater impact on the many people who will learn about you first through the Internet.
Educational Websites
Once upon a time, educational institutions could get by on reputation, direct mail, and printed directories alone. Now, students – not to mention their families and advisers – turn to the web to find information on schools.
So what do you need to include on your web presence? In addition to basic information like location and programs, these are four things that make an educational website great:
#1: Photos and Messaging that Appeal
Educational accolades speak for themselves, but photos and headlines make an instant impression. Don’t forget that you aren’t just appealing to students, but also to parents, spouses, academic advisers, and even teachers who might refer others to your website or want to work with you themselves.
#2: Course Descriptions
What can someone learn from studying with you? And, what is entailed in that education? The better you describe your different courses and programs online, the easier it will be for students to determine which courses and options are right for them. That’s a good way to boost enrollment, attendance, and interest in your programs.
#3: Upcoming Course Schedules
One of the challenges of education is fitting study in with the other demands of day-to-day life. Make it easier for enrollees, employees, and everyone else involved by offering detailed schedules and calendars online. These should be updated continuously.
#4: Success Stories
Ultimately, most students visit educational websites because they are hoping for a better future with more opportunities. Let them see how an education with your institution can help them fulfill their dreams by including detailed, first-person success stories.
When it’s time to build an educational website that gets high marks, speak to the creative team at Weblinx.
You can schedule a free consultation now by reaching us at 630-551-0334 x1.
