Now that we’re moving into 2017, a lot of web design companies (ours included) are practically screaming at clients to upgrade to responsive, mobile-friendly websites. If you are one of the business owners who has put off making the change, now is the time to act.
We understand that it can seem like there’s always something new to write a check for when it comes to your company’s website, but responsive design is the real deal from a business-centered point of view. To help you understand why this trend has become so important and urgent, let’s take a look at a few of the reasons why responsive websites offers such a big value this year…
Mobile Computing is the New Normal
At some point in 2014, mobile smartphone and tablet users became a majority on the web. Now, it’s estimated that within a year or two, only one-third of all web traffic will originate from traditional laptop and desktop computers. Or to think about it another way, roughly two-thirds of your customers will be accessing the web from mobile devices.
Mobile computing has become mainstream in the last few years, and will be increasingly commonplace in the near future. We may be reaching a point where some individuals and organizations stop using traditional computers altogether. That makes it crucial you have a mobile-friendly web presence in place.
Google Will Ignore Your Non-Responsive Website
The facts we just shared aren’t secret. It’s well-known within the web design and Internet marketing community that mobile is mainstream. What makes this all the more interesting is that Google saw this change coming years ago, and has integrated mobile compatibility into its search algorithm. If your website doesn’t load correctly on smaller screens, then you are probably already in the process of disappearing from the search listings.
Few companies could withstand the double whammy of losing mobile customers and search engine traffic. Even if SEO isn’t a cornerstone of your Internet marketing efforts, you should be doing what you can to keep Google happy.
Upgrading to a Responsive Web Design is Affordable
Technically, you wouldn’t have to upgrade to a responsive website in order to be mobile compatible. You could launch a mobile-only version of your website, or create a native app that people could download to their phones and tablets.
Both of those options are prohibitively expensive and time-consuming, though. If you want to maintain a single web presence, and to get mobile compatibility without spending a fortune on programming and development, then responsive web design is your best option. In fact, you might be surprised at how simple and affordable the process of adding responsive coding to your site actually is.
You simply can’t get by in 2017 without a responsive website. So, if you haven’t yet made the switch, and want to learn more and get a customized proposal, we invite you to reach out to our team today for personalized advice. It only takes a minute, and it might be the most valuable thing you do for your company all year.