Weblinx, Incorporated

How Do You Build a Great Contractor Website?

For a long time, service contractors used business cards, flyers, and word-of-mouth as their primary tools for finding new customers. These days, though, the Internet is going to be the first place a homeowner or building manager will look when they need help. That means all service contractors can benefit from having a strong web presence.

How do you build a great contractor website? By following these quick tips:

Describe your work.

There are a lot of different types of contractors, and new customers might not be familiar enough with your work to know whether you’re right for their job. So list things like specialties, previous project experience, and typical fees. New customers will have an easier time finding you, and you won’t waste your time with people who aren’t a good fit for your skills.

Use your best visuals.

One reason home renovation shows are so popular is because people like to see before-and-after images, especially when it comes to construction. Take advantage of that by posting lots of visuals on your contracting website. Why not let your best work speak for itself?

Let visitors get to know you.

Very often, contracting isn’t just about getting the right fit of skills and prices, but also personalities. You don’t have to share every detail of your home life on your website and social media profiles, but let people know you’re going to be fair, punctual, and easy to work with. These little touches go a long way.

Encourage good online reviews.

Homeowners might not believe what you say about yourself, but they will believe other people. Having a lot of positive reviews on sites like Yelp and Angie’s List can give your contracting business a huge boost.

Contractor Web Design

More and more, contractors are discovering that Weblinx is the leader in web design. Call us today at 630-551-0334 to learn more about our work and see how we can help your contracting business grow.