For the last several years, Google has been the undisputed leader in pay-per-click advertising revenue. Because the world’s largest search engine processes more than 2 billion entries per day, it’s the natural place to start if you want to bring instant traffic to your website.
However, Facebook is gradually gaining a bit of ground. And it can sometimes be more important or efficient to certain marketers. To understand why, here are two advantages to advertising on Facebook:
#1: You Can Market to a Certain Type of Person
With search advertising, you have to focus on keywords. Usually, that means you can catch a searcher at a point when they are thinking about your product or service, but it’s not a perfect science. After all, what if they were just looking for information, or wanted to find something that’s only related to what you have to offer?
On Facebook, you can target a certain type of person rather than focusing on the keyword they have searched. That can sometimes allow you to make a better match. Plus, it lets you reach an audience that may not be aware of what you sell in the first place.
#2: Advertising on Facebook Is Still Relatively Inexpensive
Lots of marketers hate the high rate they have to pay to earn a high ranking within Google’s paid search listings. It might even make PPC unprofitable, depending on conversion rates and profit margins.
Advertising on Facebook isn’t free by any means, but because a lot of businesses have been hesitant to try it, overall bid prices (and competition) are down. That means there could be a distinct opportunity for your business to find another advertising channel that shows a high rate of return.
For a lot of the companies we work with, Google is a top source of new traffic and will likely remain so for many years to come. But it makes sense for most of them to try Facebook advertising as well, and see how the results compare.
Facebook is a great resource for business to consumer markets. If you own a business that relies on the consumer, Facebook advertising is worth a try. To learn more about how Weblinx can help your digital marketing strategy call us at 630-551-0334 x1.