Attorney Websites
Marketing your legal practice requires a special balance. You must distinguish your image from other law firms that look and sound the same. You also have to fulfill clients’ expectations of credibility, trustworthiness and thorough intelligence. The rules of creative marketing in your field can be bent but rarely broken.
You might be one of the best attorneys, but few clients will ever find out if your website isn’t up to par. Strange as it might seem, the moves you make in Internet marketing are likely to be as important to your success as what you do in the courtroom.
That’s because most potential clients – whether they are referrals or people looking for legal help – are going to turn to the Internet first. Unfortunately, some lawyers don’t understand this, and miss out on tons of business as a result.
To help you avoid making the same mistake, here are four things that make a great attorney website:
#1: Basic Information About the Legal Practice
Who are you, what do you do, and who can you help? Your attorney website should answer each of these questions within seconds. If that information isn’t clear, you risk having visitors click away to another site before they really find out about your services.
#2: Bios that are Detailed, But Not Stuffy
Too many lawyers post online bios that look like resumes or case reviews. It’s not a bad idea to highlight your education and biggest trials, of course, but make sure new clients can tell you’re approachable, as well, if you want them to call you.
#3: Some Introductory Information or Advice
Giving away a bit of general information is a good way to “break the ice” and show off your expertise. If you hear certain types of questions over and over, consider addressing those issues on your website in a nonspecific way. New clients can read what you’ve written, and then contact you to discuss their situation.
#4: A Clear Invitation to Discuss a Case
If you want new clients to come in for free consultation, make that offer prominent on every webpage. You shouldn’t leave visitors wondering what to do next.
Becoming a great attorney takes lots of hard work and dedication. Becoming a successful one takes those things plus a good digital marketing plan. That starts with an attorney website that makes your practice stand out.
Is your law firm looking for great website design?
Contact Weblinx now at 630-551-0334 x1.
