Pay Per Click (PPC) is an advertising model used on search engines where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser’s keyword list, or views a page with relevant content, the advertiser’s ad may be shown. These ads are called a “sponsored link” or “sponsored ads” and appear above the “natural” or organic results on search engine pages, or anywhere a webmaster/blogger chooses on a content page.
Google Ads and Microsoft Advertising are the largest network of Pay Per Click operators. Minimum prices per click, often referred to as Cost Per Click (CPC), vary depending on the search engine, with some as low as $0.50. Very popular search terms can cost much more. Pay Per Click advertising was once open to abuse through click fraud, but Google and other Pay Per Click operators have implemented strong automated systems to guard against this.
PPC Management
Weblinx will manage a Pay Per Click advertising program for your business through both Google Ads and Microsoft Advertsing services.
Following the initial set up, Weblinx will perform weekly or monthly maintenance checks to ensure the keywords are getting the most exposure and visitors are clicking through to your website. The ongoing maintenance fee starts at $150.00 per month. If we find that the keywords are not converting into sales, we will adjust those phrases or landing pages to ensure optimum results.
Getting Started
For a small local campaign, Weblinx recommends a PPC budget starting point of $300.00 per month. For a regional campaign, we recommend a starting point of $1000.00 per month, and for a national campaign, a minimum of $2500.00 per month. These numbers may be tweaked as your Pay Per Click program continues and for seasonal or event focused advertising campaigns.