3 Reasons You Need Consistency in Your Digital Marketing
Posted on Monday, December 11th, 2017 at 9:34 am
Many business owners and executives view every marketing piece or activity as a one-off project. Each web page, blog post, or email newsletter is essentially something to be finished and checked off a list. Then, it’s forgotten until it’s time to produce another item, at which point the creative process starts all over again. Read more…
7 Reasons Google Doesn’t Trust Your Website
Posted on Monday, November 13th, 2017 at 2:48 pm
Astute observers of search engine optimization and internet marketing trends will have noticed that there is an underlying theme to Google’s latest round of algorithmic updates: trust.
There’s good reason for this. Between the explosion in the number of websites that are available worldwide, the proliferation of “fake news” and suspicious social content, and a greater awareness of the need for information accuracy, the internet’s biggest resource couldn’t afford to be seen as promoting sketchy results. Trust is in with searchers, so it’s a big deal to Google, too. Read more…
Did Google’s Possum Make Your Local Business Website Play Dead?
Posted on Friday, August 4th, 2017 at 12:31 pm
Google’s zoo continues to get bigger, when news broke in the 3rd quarter of 2016 that a major update to their algorithm was named “Possum,” many were focused on the impact of local search optimization. Read more…
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