7 Reasons Google Doesn’t Trust Your Website
Posted on Monday, November 13th, 2017 at 2:48 pm
Astute observers of search engine optimization and internet marketing trends will have noticed that there is an underlying theme to Google’s latest round of algorithmic updates: trust.
There’s good reason for this. Between the explosion in the number of websites that are available worldwide, the proliferation of “fake news” and suspicious social content, and a greater awareness of the need for information accuracy, the internet’s biggest resource couldn’t afford to be seen as promoting sketchy results. Trust is in with searchers, so it’s a big deal to Google, too. Read more…
3 Approaches to Internet Marketing: Which One Works for You?
Posted on Tuesday, October 10th, 2017 at 9:59 am
Web designers and internet marketing gurus often post articles (like this one) about tactics, trends, and best practices. One thing that is rarely ever touched upon, however, is how that work actually gets done.
Some seem to suggest that any person with a little bit of entrepreneurial spirit and determination can run their own campaigns. Others subtly hint that it takes a team of designers, copywriters, community managers, and analytics wizards to get things right. Read more…
Internet Advertising is Changing… is Your Company Learning?
Posted on Wednesday, August 23rd, 2017 at 10:24 am
The world of Internet marketing moves so quickly that it’s sometimes easy to miss the big changes that are going on while you’re focused on the month-to-month shifts in thinking and best practices. Take a step back to analyze where we’ve been and where we’ve gone over the last few years, though, and you’ll discover that the virtual ground is moving beneath our feet. Read more…
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