Because the explosion in online marketing videos is relatively new, experts and web designers are still a bit undecided about how best to use them. Some want a video greeting on a business’s homepage, while others think that trying to go viral on YouTube is the best answer.
Each of these approaches has some merit, and there are dozens more you could try. If you’re looking for a quick and simple way to use online videos to increase sales from your website, however, here’s something you should definitely try: Show your products’ features and uses somewhere that customers can see it before they check out or purchase.
Why is this a “must try” strategy? Because it doesn’t necessarily require you to find more buyers over the Internet, just to keep a higher percentage of the ones you’re already getting. One of the biggest costs to any online store is losing a sale that was close to being completed. In other words, every time someone decides not to make a purchase at the last minute – often because they weren’t sure exactly what the color might look like, how big your product is, or exactly how it’s used – that’s like taking a sale away from your bottom line.
By producing a quality video and adding it to your product page, you can remove some of these worries and concerns from a customer’s mind. It’s easier to put in your credit card number and click the “buy now” button when you have already seen what you’re buying in action; it takes some of the fear and unknown out of the purchase.
There are a lot of different ways to try Internet video marketing, and we definitely recommend that you check some of them out. Before you get too wrapped up in trying to find more customers, however, make sure to try video as a way to keep more of them that you already have.