As the calendar rushes forward, many of our clients and colleagues are thinking not only about their personal goals for the coming year, but what might change in their businesses, too. And for many of us, a new website – or some substantial upgrades – is a great way to kick off a brand-new business year.
But you don’t just want any website: you want to keep up with the latest trends and best practices. With that in mind, here are four things to keep in mind for your next business web project:
It’s all about simplicity. The sheer number of websites out there these days, in your industry or any other, means it’s getting harder for people to find what they’re looking for. Make sure your site clearly explains what you do, and that it’s easy for a viewer to make their way quickly towards the information they need.
Your customers are going mobile. The growth of next-generation mobile devices in North America isn’t big… it’s huge. More clients than ever are coming to you from outside their homes and offices, so make sure your website is mobile-ready.
Video is where it’s at. For marketing messages to customer service and frequently asked questions, lots of business issues can be cleared up more quickly with video, so make it a centerpiece of your new design.
Don’t ignore the business on your doorstep. The Yellow Pages haven’t disappeared yet, but they seem to be on their way out the door. More and more, customers are turning to the web even for local purchases. Make sure your site is local search optimized.
Giving your company’s website a fresh look, and some new functionalities, is a great way to start the new year. Remember these tips, incorporate the key features, and you’ll be ready to tackle more business than ever in 2012.