What Covid-19 Has Taught Us About Nonprofit Websites
Posted on Tuesday, July 20th, 2021 at 3:30 pm
If you are in charge of marketing or communications for a nonprofit organization, the odds are good that the last 12 months have changed the way you think about your website. Time and time again, clients have told us that their online presence has become the focal point of their organization’s outreach – with the press, donors, and even the groups they serve. Read more…
What Features Do You Need on a Library Website?
Posted on Friday, June 4th, 2021 at 1:03 pm
It’s no secret that every library needs a great website. In the process of working with dozens of library executives and boards, however, we have discovered that there isn’t a great deal of understanding about what makes a library’s web presence better than average. Today’s post is all about filling that knowledge gap. Read more…
5 Keys to Library UX and Website Design
Posted on Friday, April 16th, 2021 at 3:58 pm
A library isn’t just a collection of books and documents – it’s a hub of knowledge and an integral resource for local schools and communities. For that reason, a library website can’t be just another destination on the web. It has to encapsulate a great deal of information while also being easy to use.
For that reason, we make UX (user experience) an integral part of our approach to library web design. That allows us to help our clients reach and serve their most important users online. Read more…
Why Business Websites Matter More Than Ever in 2021
Posted on Friday, March 12th, 2021 at 2:43 pm
There have been a lot of lessons thrown at business owners over the past year. The Covid-19 pandemic has changed the way we view so many things, from marketing to travel and beyond. You can bet we’ll still be studying this economic era for years to come, with dozens of books, movies, and courses looking back on the day-to-day struggles we’ve all been facing. Read more…
Was Your Public Library Website Built to Withstand Covid-19?
Posted on Thursday, February 4th, 2021 at 12:41 pm
Somewhere in your public library is at least one collection of the famous story “The Three Little Pigs.” You remember the old fable – the one with the piglets who build their homes from straw, wood, and brick – because it’s a tale about preparation that has been passed down through the ages.
Not only is that a literary tradition for children, but it’s also a good segue into the topic of web design for public libraries. Why? Because many decision makers didn’t have the forethought to upgrade their websites in anticipation of a disruptive event like the pandemic we are currently working through. They figured they would put off the improvements they knew were needed until a better time… right up until the moment it seemed to be too late. Read more…
What Would Your 100 Day Internet Marketing Plan Look Like?
Posted on Thursday, January 7th, 2021 at 1:47 pm
New presidents are traditionally judged by the amount of progress they have made in their first 100 days. The idea is simple: an incoming administration likely has a big agenda they would like to promote, and voters like to see them get off to a flying start. Read more…
How Important is Industry Experience for Creative Firms?
Posted on Friday, December 18th, 2020 at 11:09 am
One of the great debates in the marketing industry – which includes web design, branding, and other related disciplines – comes down to whether industry experience matters for creative firms.
On the one hand, you have some teams that specialize in certain types of projects. For example, certain agencies focus on serving legal firms or financial services providers. And on the other hand, you have marketing firms whose expertise is in generating leads and sales, which could understandably be said to matter for any kind of company. Read more…
How to Save Money on Web Design Without Sacrificing ROI
Posted on Friday, November 13th, 2020 at 4:53 pm
Savvy and successful business owners know how to save money without being cheap.
That’s an important distinction when you’re making investments in your company, and particularly when it comes to web design. You certainly don’t want to break the bank or go over budget just to get your website online. At the same time, though, it’s important to cut costs the right way if you don’t want to sacrifice online marketing power. Read more…
5 Pro-Level Tips That Make Content Marketing Easier
Posted on Tuesday, October 13th, 2020 at 2:18 pm
Do you love the idea of content marketing, but are constantly put off creating new articles and videos? Intrigued by the idea of dominating on Google and generating inbound leads but aren’t sure where you would start when it comes to writing or creating videos? Read more…
5 Things Your Web Developer Wants You to Know
Posted on Tuesday, September 8th, 2020 at 3:00 pm
Most of the time, web developers ask business owners and executives for their thoughts and ideas. Our job is to translate their needs and visions into a functional website that helps the company grow. In order to do that we have to interview carefully and think about the answers. Read more…
