The Better Landing Page Blueprint
Posted on Thursday, July 23rd, 2015 at 2:43 pm
For a lot of Internet marketers, landing pages aren’t as simple as they seem. The concept is clear – drive traffic to a specific page from ads and social links, and then get them to convert. The reality, though, is that optimizing your pages to convert as many visitors into leads or sales as possible can start to feel tedious and confusing. Read more…
Are You Ready for Google’s Next Eye Test?
Posted on Wednesday, July 15th, 2015 at 6:16 pm
Search engine optimization has gone from the simple idea that you should have some keywords and links on your website to something that’s technical, complex, and often time-consuming. Not only is there Google’s core algorithm to think about, but also ongoing changes to the way different ranking factors are weighted… not to mention pressure from your competitors who would like to take a top search engine spot away from you. Read more…
Are You Making These Rookie AdWords Mistakes?
Posted on Tuesday, July 7th, 2015 at 9:13 am
If you go just by the concept, Google AdWords seems simple and straightforward enough: you think of search phrases your customers are likely to use, place ads that show up when people actually search them, and then enjoy the flow of new customers to your website. In practice, however, things get a lot harder. Read more…
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