Do You Have Enough Links Within Your Website?

Posted on Monday, July 23rd, 2012 at 12:57 pm

Most link-building in a search engine optimization campaign is concentrated on getting more sites pointing links in your direction. That’s fundamentally sound, since one of the ways Google and the other major search engines figure out how important your pages are is by figuring out how many other people are linking to them. Read more…

Will Google Penalize Your Site for Being Over-Optimized?

Posted on Monday, June 11th, 2012 at 9:39 am

Although the sharp minds at Google are notoriously secretive about both their current methods and future plans, they did recently let it slip in an interview that future updates may penalize over-optimized websites. Predictably, this small statement – which was little more than a footnote thrown in during an interview – caused a pretty big stir in the online marketing community. Read more…

Translating Numbers Into Cold Hard Facts: Reading the Analytics for Your Small Business Website

Posted on Tuesday, January 3rd, 2012 at 10:00 am

Somewhere in their first few months of working with a professional online marketing team, most clients start to notice something interesting: there are a lot of numbers and metrics when it comes to measuring the success of your company’s website. But contrary to popular belief, that’s not just because those of us in the industry love working with spreadsheets, or simply want to justify the amounts we get paid. Read more…

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